Have you ever attempted to follow TOM FORD on multiple social media platforms? If so, you likely noticed two things:
- Your choices were limited to the official TOM FORD Facebook Page
- There are more than a few fake pages claiming to be “official” on twitter/instagram/etc.
Given the air of mystery and exclusivity that has long been synonymous with the brand this wasn’t exactly surprising. I don’t think it would be a stretch to say that TOM FORD the brand doesn’t need social media to thrive in this day and age. It really doesn’t. The brand’s reputation is enough to bring it success. However, we live in an extremely tech-savvy world and TOM FORD’s lack of social media presence has always seemed like a lost opportunity to me.
In recent years we have seen a shift away from the non-disclosure agreements and social media bans that used to be a part of TOM FORD seasonal presentations. It is refreshing to see bloggers at the shows and I love the real-time tweets and instagram snaps and vids. Ford’s stance on social media has undergone an obvious shift in the last few years and he has – dare I say it – finally embraced it.
If you were paying attention recently you may have noticed an increased TOM FORD social media presence. A soft launch of twitter and instagram accounts. A Pinterest board.
Today, the brand officially announced an expanded social media presence to coincide with the launch of the e-commerce site.
Check out all your TOM FORD social media options below and start following!
Today is a great day for social media and TOM FORD fans everywhere, don’t you agree?
Images via TOM FORD social media channels
Header Image by Simon Perry