TOM FORD LIMITED-EDITION LIPS & BOYS LIP COLOR COLLECTION

The past few weeks (OK, months) there was talk of a rumored TOM FORD Beauty Lip Color Collection that would be released sometime in December. There was a lot of speculation about this possible secret collection, and a lot of rumors, but no official comment from the brand save for a sexy “Lips & Boys” teaser video.

Until today.

Early this morning, Women’s Wear Daily broke the news about LIPS AND BOYS, an exclusive limited-edition collection of 50 miniature sized lip colors inspired by (and named for) the men who have influenced Tom Ford’s life — both past and present. There is a lot to say about this launch as it is something quite unique, especially coming from a luxury brand like TOM FORD Beauty. In fact, when I first heard the details it occurred to me that this collection might break the internet on Black Friday — it is innovative and exciting, and I – like many others – can’t wait for the colors to become available!

EDITOR NOTE 2/14/15: VARIOUS COLORS OF THE COLLECTION ARE STILL AVAILABLE AT THE FOLLOWING RETAILERS: TOM FORDNEIMAN MARCUS, BERGDORF GOODMAN, SAKS FIFTH AVENUE, BLOOMINGDALES, NORDSTROM, AND SELFRIDGES

 

EDITOR NOTE 12/3/14: PRE-ORDER ITEMS FROM THE COLLECTION ON NEIMAN MARCUS (INCLUDES BOX w/ORDER OF 3) OR BERGDORF GOODMAN. SCHEDULED TO SHIP NO LATER THAN 1/5/15

EDITOR NOTE 12/1/14: CLICK HERE FOR CYBER MONDAY LIPS & BOYS COLLECTION INFO & LINKS!

EDITOR NOTE 11/27/14: THE COLLECTION IS NOW LIVE ON TOMFORD.COM

TOM FORD LIMITED EDITION LIPS & BOYS LIP COLOR COLLECTION tom ford04 725x483

 Photo By Thomas Iannaccone for WWD

Before we get to the details, a word from the brand:

“I like the idea of lipsticks named after boys. Why commit to one when you can have several?” — TOM FORD

TOM FORD presents LIPS AND BOYS, a first of its kind collection of lip colors named for the men he admires, from intimates to collaborators to men he finds inspiring.

Showcased in a sleek limited edition miniature lipstick case that is compact enough to fit inside the smallest of clutches, each lip transforming shade, from James to Henry and Stavros to Francesco, amplifies a woman’s individuality while generating an insatiable desire to try more than one.

This decadent wardrobe of rich lip color shades delivers maximum impact. Rare and exotic ingredients including soja seed extract, brazilian murumuru butter and chamomilla flower oil create an ultra-creamy texture with an incredibly smooth application. Specially treated color pigments are blended to deliver pure color with just the right balance of luminosity.

 

Now, to break it down for you:

LAUNCH DATES

EDITOR NOTE 12/3/14: PRE-ORDER ITEMS FROM THE COLLECTION ON NEIMAN MARCUS (INCLUDES BOX w/ORDER OF 3) OR BERGDORF GOODMAN. SCHEDULED TO SHIP NO LATER THAN 1/5/15

  • December 26th: available in select stores and online for 8 weeks while supplies last.
  • Sign-up on tomford.com and Selfridges today to be notified by email.

COST (UPDATED 11/21/14 with additional trio/set info.)

  • Each miniature will retail for $32
  • Customers may purchase colors individually online.
  • Special, beautifully packaged sets of 3 (fully customizable) or a full set of 50 will be available Cyber Monday on Neiman Marcus only and in-stores beginning 12/26. Thanks to Cosmo’s Leigh Cambell for the instagram preview of a set of three:TOM FORD LIMITED EDITION LIPS & BOYS LIP COLOR COLLECTION lipsboystrio

HOW MINI IS MINI?

  • The miniatures are 0.07 oz/2.0 g
  • Full size TOM FORD lip colors are 0.1 oz/3.0 g and sample size GWP lip colors are 0.03 oz/1.0 g

THE COLOR EDIT

  • 10 different shade ranges (see images below for detailed information)
    • 36 completely new shades
    • 10 colors found in the existing color palette, renamed
    • 4 re-promotes, renamed
  • Counters will have information on which colors are existing/re-promotes. When I learn that info myself, I promise to share.
  • Mr. Ford predicts that bestsellers will include Tomas, a coral hue; Matthew, a coral pink; Flynn, a light pink; Giacomo, a deep rose, and Patrick, a muted coral pink.

 

TOM FORD LIMITED EDITION LIPS & BOYS LIP COLOR COLLECTION NudesSwatches 725x426

How are we supposed to choose?

Loving Henry and Gustavo above.

TOM FORD LIMITED EDITION LIPS & BOYS LIP COLOR COLLECTION SilversBlacks 725x426

Um. Where do I begin?

Stavros? Alasdhair? Orlando?

TOM FORD LIMITED EDITION LIPS & BOYS LIP COLOR COLLECTION metallics 725x426

Omar is calling my name but I am intrigued by Kyril…

TOM FORD LIMITED EDITION LIPS & BOYS LIP COLOR COLLECTION pinksmauves 725x442

Addison was Mr. Ford’s first crush; Richard is the love of his life and husband.

And I want all 5 of the pink/mauves.

TOM FORD LIMITED EDITION LIPS & BOYS LIP COLOR COLLECTION pinkroses 725x442

Alexander, named for and inspired by Mr. Ford’s 2-year old son, Alexander John Buckley Ford.

And again, I want all 5 pink/roses.

TOM FORD LIMITED EDITION LIPS & BOYS LIP COLOR COLLECTION fuchsiamagenta 725x442

Remember the ad campaign image above? Sabrina (and her boy!) are wearing Jack.

I am in trouble.

TOM FORD LIMITED EDITION LIPS & BOYS LIP COLOR COLLECTION CORALSORANGES 725x442

Tomas is Ford’s nephew, and again, how am I supposed to choose??

TOM FORD LIMITED EDITION LIPS & BOYS LIP COLOR COLLECTION reds 725x442

Rory is Mr. Ford’s best friend.

And that color is mine.

TOM FORD LIMITED EDITION LIPS & BOYS LIP COLOR COLLECTION violetsorchid 725x442

I am going to need more storage space.

TOM FORD LIMITED EDITION LIPS & BOYS LIP COLOR COLLECTION plums 725x442

Who am I kidding?

I want all 50.

WHY MINI’s?

I think the reasoning behind this collection of mini’s is quite fascinating. Mr. Ford spoke to WWD about the desire to be one of the top five luxury brands in the world and how they might achieve that goal:

“I think you get [to be one of the top 5 luxury brands in the world]  by doing innovative, original things. Launching 50 shades of lipstick at once is already innovative, as is naming them after boys and making them miniature. People carry teeny-tiny little bags today, and are trying to fit their iPhone, money and a key. I think the idea of a small bag is modern, and you need to be able to fit a lipstick into that small space. It seems that there’s a trend these days to miniaturize things.”

WHY MEN?

“I’ve always loved that masculine-feminine thing,” the designer told WWD. “Obviously I’m not expecting a lot of men to wear the lipsticks, but I liked the concept. I love seeing a woman in a man’s suit. Why not have a lipstick named after a man? I could be perverse — and if I were still drinking a lot I’d be perverse, but I’m now a little more tame — but I’m not going to go there.”

Ha.

Love.

THE AD CAMPAIGN

This is quite possibly one of my favorite advertising campaigns ever. It’s fun. It’s sexy. It’s memorable. It’s simply TOM FORD.  

TOM FORD LIMITED EDITION LIPS & BOYS LIP COLOR COLLECTION TOM FORD BEAUTY SABRINALOGO theFashionSpot 1

The official campaign images and most recent teaser video feature the beautiful Sabrina Ioffreda. The teaser especially is a beautifully done piece of marketing – provocatively asking “why choose one” while Sabrina shows of various lip colors as she locks lips with some gorgeous men. The earlier teaser trailer video features model Aline Weber in a similar scenario. Rumor has it a longer video is due to be released later this month. Can’t wait!

 

WHAT DO YOU THINK?

Will you be indulging this holiday season?

 

Image credits: Thomas Iannaccone for WWD and TOM FORD

25 comments… add one

  • JoanneP
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    Nov 15, 2014

    I currently have 13 on my list. Not too bad huh. But I fear I won’t be able to get any one before the site crashed or all are sold out.
    JoanneP recently posted…Tom Ford Beauty Fall 2014 – Addition of SoftcoreMy Profile

    • Full Time Ford
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      Nov 27, 2014

      Did you try to buy today (Thanksgiving?) they are already available on tomford.com and some are already showing as SOLD OUT! I haven’t bought any myself yet. I am getting nervous now :)

  • Zillah Nov 15, 2014

    This is such a wonderful collection. Clutch sizes are so appealing! What do you think will be the best course of action to getting these? I’m sure because of the lower price point, those who have not purchased at $50, will surely be all over this! So will I to add to my collection!

    • Full Time Ford
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      Nov 27, 2014

      The collection is live on tomford.com as of 11/27 and some colors are already showing as SOLD OUT. I would recommend getting the colors you want asap… they will be online at various retailers on 12/1, but I don’t know if you want to wait for in-store. Quantities may be limited. Contact your favorite SA!

  • pbpink Nov 15, 2014

    I spoke to TF.com, she said sets of 3 will be sold in a box not a pouch and that no way would the sight crash – haha! happy vaca!

    • Full Time Ford
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      Nov 27, 2014

      Yup, definitely a box – but not on TF.com!

  • pbpink Nov 15, 2014

    site, I meant site!

    he also said that most would settle for being second, I did not like that comment – while I love the collection perhaps he should have said less! really all 50?

  • Jo Nov 16, 2014

    I truly hope I can get the colors I want before they sell out and also so I won’t have to be a pest to Thomas at BG.

    • pbpink Nov 16, 2014

      please go ahead and bug away! he was taunting me with colors before the teaser was realeased! ha!

      • Full Time Ford
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        Nov 27, 2014

        See if he can find out which of these are re-promotes, etc.! :)

    • Cass Nov 16, 2014

      When will the collection on BG? I thought they wouldn’t be on retailer store until like Chrismas.

      • Full Time Ford
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        Nov 27, 2014

        It will be on the website on Monday (12/1) but isn’t scheduled to hit counters until 12/26

  • Jenny
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    Nov 17, 2014

    I was going to ask two questions, but then I reread the top of the post and saw that you had already answered one of them. Thank you for specifying which time zone! Your post is definitely the most thorough of any that I’ve seen. The other question I had was, do you know, or will you know, which shades are new versus which shades are the velvets and previously released ones? That’s what I’m wondering the most. It still won’t help me though – like everyone else – I want them all. Narrowing down my list will be impossible.
    Jenny recently posted…Dior Golden Reflections #046 5 Couleurs Eyeshadow Palette | Golden Shock Collection | Holiday 2014 | Swatches, Photos and ReviewMy Profile

    • Full Time Ford
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      Nov 27, 2014

      Hi Jenny, unfortunately I can’t help with that information, I wish I could. I have seen some posts online that list suspected previously released shades, but the numbers don’t seem to add up and TF Beauty hasn’t been able/willing to share that information yet. I was told that SAs would be trained on that info, but that is all I know so far.

  • Natalie Nov 23, 2014

    Thanks for all the info! Just to clarify, the set of 3 will only be available in store? Do we know if there is going to be a price difference for the set of 3?

    • Full Time Ford
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      Nov 27, 2014

      Yes, the sets of 3 will only be available in store – no price difference. You essentially get a gift box for free with purchase in store.

    • Full Time Ford
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      Dec 1, 2014

      Natalie, i don’t know if you saw my latest post, but the box for the sets of 3 are available as a free GWP on neiman Marcus today (cyber Monday!)! If you miss out online, they will be available in store as well as previously mentioned.
      Full Time Ford recently posted…CYBER MONDAY: TOM FORD BEAUTY LIPS & BOYS LIP COLOR COLLECTION AVAILABLE!My Profile

      • Natalie Dec 1, 2014

        Thanks! I did actually just buy a few directly from Tomford.com on Thursday

  • Leeney Nov 27, 2014

    FYI: The lipsticks are now for sale on the Tom ford website! I guess they are out a bit earlier?

    • Full Time Ford
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      Nov 27, 2014

      Thanks for the heads-up. yes, apparently so. And some are already showing as SOLD OUT. Will be curious to see if inventory is replenished.

  • Cristina batres Dec 1, 2014

    I really would like to have the information on which ones are in the current collection and are just renamed and which are relaunches that are renamed. I want to get several of them but its confusing cause i have a tom ford lipstick collection already and i dont want to get the shades that i already have any info on this any one????

  • funkyfresh Dec 17, 2014

    Hi,

    How do you know Sabrina is wearing Jack. When I see the online swatches the color looks so much lighter and even different. Are you sure it’s Jack?

  • Dia Dec 23, 2014

    To me it looks more like Sabrina is wearing justin rather than jack. get both! :D

    • funkyfresh Dec 23, 2014

      I already got me some boys. I ended up buying Alejandro, Giacomo, Francesco and Xavier. Unfortunately I couldn’t swatch Jack, because that colour wasn’t available in the Netherlands :(
      Justin looked quite pink when I swatched it. Too bad the swatches online look so different compared to IRL.

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