Have you ever attempted to follow TOM FORD on multiple social media platforms? If so, you likely noticed two things:
- Your choices were limited to the official TOM FORD Facebook Page
- There are more than a few fake pages claiming to be “official” on twitter/instagram/etc.
Given the air of mystery and exclusivity that has long been synonymous with the brand this wasn’t exactly surprising. I don’t think it would be a stretch to say that TOM FORD the brand doesn’t need social media to thrive in this day and age. It really doesn’t. The brand’s reputation is enough to bring it success. However, we live in an extremely tech-savvy world and TOM FORD’s lack of social media presence has always seemed like a lost opportunity to me.
In recent years we have seen a shift away from the non-disclosure agreements and social media bans that used to be a part of TOM FORD seasonal presentations. It is refreshing to see bloggers at the shows and I love the real-time tweets and instagram snaps and vids. Ford’s stance on social media has undergone an obvious shift in the last few years and he has – dare I say it – finally embraced it.
If you were paying attention recently you may have noticed an increased TOM FORD social media presence. A soft launch of twitter and instagram accounts. A Pinterest board.
Today, the brand officially announced an expanded social media presence to coincide with the launch of the e-commerce site.
Check out all your TOM FORD social media options below and start following!
TOM FORD on Facebook
TOM FORD on INSTAGRAM
TOM FORD on TWITTER
TOM FORD on PINTEREST
TOM FORD on GOOGLE+
TOM FORD on YOUTUBE
TOM FORD on TUMBLR
TOM FORD on WEIBO
Today is a great day for social media and TOM FORD fans everywhere, don’t you agree?
Images via TOM FORD social media channels
Header Image by Simon Perry
4 comments… add one
Tweet Me: @designedbyann Mar 25, 2014
maybe they realized that after all they need social media maybe? Especially since Facebook become even trickier with views and sponsored posts. Also his Instagram account is focused on the online shopping…I hope in the future there will be more clothes photos, celebrities who wear them, beauty etc.
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Tweet Me: @FullTimeFord Mar 25, 2014
I think they realized that in this day and age you need some sort of social media presence beyond Facebook in order to stay relevant and keep the conversation going. It used to be that luxury brands didn’t need to instagram and tweet at all, but today brands like Valentino and Gucci utilize social media channels extremely well. TOM FORD was always able to rely on celebrities for promotion but why stop there? If you are a brand you don’t just want to be a part of the conversation, you want to lead it. Let’s face it – that is very difficult to do nowadays without social media.
I’m sure the instagram and other accounts will have more variety soon – they timed the social media launch with the e-commerce launch, so it makes sense they are focusing on that at the moment. But there is so much potential there… can’t wait!
Tweet Me: @None May 5, 2014
I love Tom Ford’s posts and ads. Although when I went to school for fashion merchandising, some of my class mates thought that his ads were a bit too much. I follow Tom Ford on Facebook and Instagram 🙂 I like scanning through pictures of cosmetics, so I do wish that there were more cosmetic posts on Tom Ford’s Instagram
Tweet Me: @genevievecolmer Jul 9, 2014
Thanks so much for sharing this! I’ve been look for this accounts for the longer time and all I could find were fakes! 🙂